Established in 2011 in the heart of downtown Los Angeles. We love Fashion and we love Basics. We believe that fashion is originated from Basics so we offer many selections of essential styles throughout our store. We strive to provide the highest quality of fashion for affordable prices and our first priority is to provide excellent customer service. We imagine, design and create most of our clothing using high quality garments so it can be worn for long time. We love people, we love you.